#Farm24 2020...The best yet!

British farmers across the country united in numbers to took social media by storm by giving people an insight into 24 hours in farming.

Louise Bradshaw
Online Content and Engagement Specialist
clock • 1 min read
#Farm24 2020...The best yet!

Farmers and foodies of the British nation came together and took social media by storm by giving people an insight into 24 hours in farming.

On August 6 farmers united in numbers as they harnessed the power of social media to showcase the vital role they play in food production and as custodians of the countryside. 

Using the hashtag #Farm24 thousands of farmers posted content throughout the day, highlighting the versatility and diversity within a typical day in agriculture. 

From being up at the crack of dawn for milking, to chopping late into the early hours, farmers shared their stories to get the job done and keep the nation fed. 

The content produced by social media users was fantastic to see and feedback from viewers and consumers was outstandingly positive with many commenting on how they had learnt something new from activity on the day. 

Due to the unprecedented amount of social media activity it was a challenge to go through it and produce a video sharing some of the highlights. 

Check out our round-up below on agriculture's biggest digital event that enjoyed its most successful year in its six-year history. 

This year the statistics speak for themselves...

More than 99 million impressions across all social media platforms

More than 26 million people reached across all social media platforms

Over 1.1 million views on the brand new social media platform TikTok

Trending at number 1 on Twitter throughout the day 

Quadrupled reach on Facebook 

9,519,000 impressions on Instagram, a record growth compared to 263,000 in 2019 
 

And all of this is because of every single one of you that got involved. #Farm24 2020 has been an almighty success and we can not wait for 2021.

See you next year!

More on Farm Life

Celebrating 75 years of British Wool: "I believe demand for natural fibres is on the rise"

Celebrating 75 years of British Wool: "I believe demand for natural fibres is on the rise"

British Wool has always sought to support farmers and this year is celebrating its 75th anniversary. Farmers Guardian looks back on its history

Farmers Guardian
clock 31 August 2025 • 7 min read
New Scottish farming alliance plans Holyrood rally to demand greater support

New Scottish farming alliance plans Holyrood rally to demand greater support

Farmers and crofters accuse Gov of backtracking on its promise of fair agricultural transistion

clock 30 August 2025 • 2 min read
Farming collective mounts Judicial Review campaign to overthrow family farm tax

Farming collective mounts Judicial Review campaign to overthrow family farm tax

Group aims to raise £30k to support legal challenge claiming Gov is in breach of public law duties

clock 29 August 2025 • 2 min read