Pick for Britain initiative labelled 'success' by Defra officials despite industry criticism

The Government’s ‘Pick for Britain’ campaign has been branded a success by officials, despite criticism from growers in recent weeks.

Hannah Binns
News Reporter
clock • 2 min read
Pick for Britain initiative labelled 'success' by Defra officials despite industry criticism

The Government's ‘Pick for Britain' campaign has been branded a success by officials, despite some criticism from growers in recent weeks. Launched in April by Defra, the campaign hoped to attract British...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Arable

Could the latest Wasde report signal an end to the 'onslaught' of overwhelming grain market price negativity?

Could the latest Wasde report signal an end to the 'onslaught' of overwhelming grain market price negativity?

Keeping an eye on the latest trends in the grain markets

Alex Black
clock 12 February 2026 • 4 min read
North Wales organic farming estate showcases big climate wins

North Wales organic farming estate showcases big climate wins

The 5,060 hectare Rhug Estate has made significant progress across its regenerative farming aims, underlining its long-term commitment to net zero and resilient food production

Farmers Guardian
clock 12 February 2026 • 3 min read
Clean fields this spring? Don't let your guard down on weed control

Clean fields this spring? Don't let your guard down on weed control

Many wheat crops are set enter spring clean following effective autumn herbicides, but advisers warn growers must stay vigilant, as weeds can still exploit gaps later in the season

clock 11 February 2026 • 3 min read