Government urges AHDB to focus on market development

Publication of Defra’s analysis on the Agriculture and Horticulture Development Board (AHDB) review has highlighted market development and on farm productivity as key priorities for the levy board going forward.

Hannah Binns
News Reporter
clock • 1 min read
Government urges AHDB to focus on market development

Rare Breed Survival Trust chief executive, Christopher Price, said: "A restructured AHDB must deliver for our native livestock sector. We welcome Defra's recommendation that the AHDB focuses on market development...

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