Government urges AHDB to focus on market development

Publication of Defra’s analysis on the Agriculture and Horticulture Development Board (AHDB) review has highlighted market development and on farm productivity as key priorities for the levy board going forward.

Hannah Binns
News Reporter
clock • 1 min read
Government urges AHDB to focus on market development

Rare Breed Survival Trust chief executive, Christopher Price, said: "A restructured AHDB must deliver for our native livestock sector. We welcome Defra's recommendation that the AHDB focuses on market development...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Arable

Climate change: Could rice become a viable crop for UK farmers?

Climate change: Could rice become a viable crop for UK farmers?

A farm in the Fens has produced a crop of rice, but with rising temperatures, could it become the new normal?

Michael Wale
clock 20 December 2025 • 6 min read
Agonomists warn growers to keep an eye on forward cereal crops

Agonomists warn growers to keep an eye on forward cereal crops

Yellow rust has been seen in wheat in the Midlands as agronomists warn growers to monitor crops carefully

clock 18 December 2025 • 2 min read
Black-grass control: How pre-emergence herbicides differ in action

Black-grass control: How pre-emergence herbicides differ in action

Research uncovers distinct biochemical effects of Group 15 pre-emergent herbicides, offering insights for improved herbicide use and crop protection

clock 15 December 2025 • 2 min read