AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot’ when it comes to promotion.

Abi Kay
clock • 2 min read
AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot' when it comes to promotion. Poran Malani, who has worked with global brands such as Coca Cola...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Arable

Recent weather break enables barley drilling progress

Recent weather break enables barley drilling progress

Catchy weather had steadied spring drilling but the recent gap has enabled growers to push forward in the field

clock 15 April 2026 • 2 min read
Letters: "Calling all growers: Your input is vital for early insight into the UK's 2026 harvest"

Letters: "Calling all growers: Your input is vital for early insight into the UK's 2026 harvest"

This week from Farmers Guardian readers: Helen Plant, senior analyst (cereals and oilseeds) at AHDB, is encouraging UK cereal and oilseed rape growers to take part in the AHDB Planting and Variety Survey to help provide accurate early insights into the 2026 harvest and support industry planning

Helen Plant
clock 14 April 2026 • 1 min read
How is the Iran ceasefire shaping grain markets?

How is the Iran ceasefire shaping grain markets?

Keeping an eye on the latest trends in the grain markets

Alex Black
clock 09 April 2026 • 4 min read