AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot’ when it comes to promotion.

Abi Kay
clock • 2 min read
AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot' when it comes to promotion. Poran Malani, who has worked with global brands such as Coca Cola...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Arable

Pesticide resistance in farming: Why crop protection strategies are shifting

Pesticide resistance in farming: Why crop protection strategies are shifting

With the pipeline of new chemistry slowing, protecting existing products is critical, as experts warn that resistance is on the rise and urge growers to strengthen IPM strategies

clock 21 March 2026 • 13 min read
Arable Farming special: Eye in the sky shows promise for fine-tuning nitrogen strategy

Arable Farming special: Eye in the sky shows promise for fine-tuning nitrogen strategy

After excellent results last year, a farm in Cornwall is looking to step-up trials of a new system that uses cutting-edge satellite imagery to help refine fertiliser planning throughout the season

Farmers Guardian
clock 20 March 2026 • 6 min read
Arable Farming special: Target weeds before moving on to the T0

Arable Farming special: Target weeds before moving on to the T0

Prolonged rainfall may have delayed weed control in winter wheat this season. However, as field conditions improve, growers are encouraged to monitor weed populations

clock 20 March 2026 • 5 min read