Green concerns lose out to price in consumer battle

Farmers are facing ‘less scrutiny’ as cost pressures see consumers ditch eco-credentials in favour of lower prices, new research has suggested.

clock • 3 min read
Green concerns lose out to price in consumer battle

Farmers are facing less scrutiny as cost pressures see consumers ditch eco-credentials in favour of lower prices, new research has suggested. The findings, presented at agricultural levy board AHDBs...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Business

Scotland leads the way in organic farming as land continues to increase
Farm Business

Scotland leads the way in organic farming as land continues to increase

Rising fertiliser costs, sustainability concerns and consumer demand are driving a surge in organic farmland in the UK, according to Soil Association Certification

Alex Black
Alex Black
clock 09 May 2026 • 3 min read
John Powell: 'I want to help the meat sector get better at selling itself'
Farm Business

John Powell: 'I want to help the meat sector get better at selling itself'

The new chief executive of the British Meat Processors' Association says more needs to be done to attract the next generation to the industry

Jane Thynne
clock 08 May 2026 • 4 min read
Diddly Squat Farm partners with Ocado, delivering British produce straight to customers' doors
Farm Business

Diddly Squat Farm partners with Ocado, delivering British produce straight to customers' doors

Ocado.com will be the first major retailer with the Diddly Squat Farm range of products

Mia Willemsen
clock 08 May 2026 • 2 min read