Shoppers want to know enough about their food to feel comfortable in their purchases but many could be put off by too much detail, according to Red Tractor's Christine Tacon Labelling is a ‘crucial...
Shoppers want to know enough about their food to feel comfortable in their purchases but many could be put off by too much detail, according to Red Tractor's Christine Tacon Labelling is a ‘crucial...
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Increasing footfall, customer retention and truthful storytelling were the focuses at this year’s Farm Retail Association (FRA) conference