View from the top: Empowering farmers with data

With more interest than ever from consumers in where their food comes from and its environmental impact, Alex Black speaks to AgriWebb’s Justin Webb about how technology can help farmers demonstrate their credentials

Alex Black
clock • 3 min read
View from the top: Empowering farmers with data

With more interest than ever from consumers in where their food comes from and its environmental impact, Alex Black speaks to AgriWebb's Justin Webb about how technology can help farmers demonstrate their...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Around 75% of farmers receive stewardship support payment

Around 75% of farmers receive stewardship support payment

RPA chief says team has worked hard to improve payment system and timing

clock 15 December 2025 • 2 min read
Defra unveils first £2.3m tech fund roll-out

Defra unveils first £2.3m tech fund roll-out

Green energy, peat-free compost and nutrient planning among first projects to receive share of ADOPT cash

clock 15 December 2025 • 2 min read
UK meat sector sustaining 'significant' financial losses by post-Brexit meat inspections

UK meat sector sustaining 'significant' financial losses by post-Brexit meat inspections

Trade sectors have warned that post-Brexit meat inspections on UK exports have become 'unsustainable'

Chris Brayford
clock 13 December 2025 • 8 min read