View from the top: Empowering farmers with data

With more interest than ever from consumers in where their food comes from and its environmental impact, Alex Black speaks to AgriWebb’s Justin Webb about how technology can help farmers demonstrate their credentials

Alex Black
clock • 3 min read
View from the top: Empowering farmers with data

With more interest than ever from consumers in where their food comes from and its environmental impact, Alex Black speaks to AgriWebb's Justin Webb about how technology can help farmers demonstrate their...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Business

Farmers highlight dangerous impact of animal welfare changes
Farm Business

Farmers highlight dangerous impact of animal welfare changes

Hundreds of farmers have raised concerns in response to a Defra consultation on animal welfare reforms, warning that the proposals risk undermining the competitiveness of British livestock producers and ‘offshoring’ welfare obligations overseas

Olivia Midgley
clock 11 March 2026 • 2 min read
'Easier, cheaper and quicker' - Defra tells food producers to prepare for EU reset date
Farm Business

'Easier, cheaper and quicker' - Defra tells food producers to prepare for EU reset date

Reset agreement set for June 2027as NFU calls for Government to consider transition times

Jane Thynne
clock 09 March 2026 • 3 min read
Aldi commits to securing 50% of domestic produce by 2027 through multi-year deals
Farm Business

Aldi commits to securing 50% of domestic produce by 2027 through multi-year deals

The supermarket aims to back British farmers by increasing the number of long-term agreements the supermarket has in place with British producers and horticulture suppliers

Mia Willemsen
clock 07 March 2026 • 1 min read