View from The Top: Weetabix takes up the challenge of customer sustainability demands

With local wheat remaining the key ingredient at the heart of its famous yellow boxes and business, Alex Black spoke with Weetabix’s John Petre on how he was looking to build on the cereal giant’s heritage

Alex Black
clock • 3 min read
View from The Top: Weetabix takes up the challenge of customer sustainability demands

With local wheat remaining the key ingredient at the heart of its famous yellow boxes and business, Alex Black spoke with Weetabix's John Petre on how he was looking to build on the cereal giant's heritage...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Arable

Why there seems to be plenty of positives for oilseed rape this year
Arable

Why there seems to be plenty of positives for oilseed rape this year

Improved autumn conditions, lower pest pressure and advances in agronomy and breeding are helping rebuild confidence in oilseed rape, with growers cautiously returning to the crop after challenging seasons.

Farmers Guardian
clock 15 April 2026 • 5 min read
Recent weather break enables barley drilling progress
Arable

Recent weather break enables barley drilling progress

Catchy weather had steadied spring drilling but the recent gap has enabled growers to push forward in the field

Ashleigh Ellwood
clock 15 April 2026 • 2 min read
Letters: "Calling all growers: Your input is vital for early insight into the UK's 2026 harvest"
Arable

Letters: "Calling all growers: Your input is vital for early insight into the UK's 2026 harvest"

This week from Farmers Guardian readers: Helen Plant, senior analyst (cereals and oilseeds) at AHDB, is encouraging UK cereal and oilseed rape growers to take part in the AHDB Planting and Variety Survey to help provide accurate early insights into the 2026 harvest and support industry planning

Helen Plant
clock 14 April 2026 • 1 min read