The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Danish manufacturer GreenTec eyes the UK hedge cutter market with some British engineering pedigree

After a 26-year partnership with Spearhead and the sale of Razorback, machinery entrepreneur Martin Lole has joined forces once again with Danish manufacturer GreenTec to introduce a new generation of hedge and verge cutters to the UK and Irish market

Toby Whatley
Head of Machinery and Farm Technology
clock • 7 min read
The UK-built GreenTec Mantis hedge cutter combines Danish hydraulic controls with a boom design developed specifically for British farmers and contractors.
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The UK-built GreenTec Mantis hedge cutter combines Danish hydraulic controls with a boom design developed specifically for British farmers and contractors.

Introducing a new machinery brand into the competitive UK market is not an easy task, and to bring in a new brand of hedge and verge cutter, the challenge appears, from the outset at least, to be even...

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