Since 2015, 24 Hours in Farming has put the spotlight on British farmers, aiming to connect the public with the agricultural industry by letting farmers tell their own farm-to-fork story.
But this year the event will take the focus beyond food and look at farmers' contributions to wider society.
For 24 hours on August 6, #farm24 will take over social media to celebrate everything from charity to nature management, allowing consumers to get a real glimpse of the breadth of work farmers do.
Whether you are a farmer, vet, teacher, accountant, conservationist or advisor, your story needs to be heard.
Get involved
What is #farm24? The biggest agricultural digital event based on social media, giving the industry a chance to tell truthful and meaningful stories to engage with the wider public. This year's event is co-sponsored by Morrisons and the RABI.
When is it? This year #farm24 takes place on August 6, 5am to August 7, 5am.
How can you take part? Throughout the day, post your pictures and videos across social media using the hashtag #farm24 and tag Farmers Guardian. The more people who see the hashtag, the better. There are special #farm24 signs you can download and take pictures with if you want to.
Show your support
Visit the #farm24 hub to download your sign now!
Charity
If there is ever a good cause to support, the rural community come together and showcase what fundraising really looks like.
Young farmers across England and Wales are renowned for raising large sums of money for various charitable causes.
For example, Drigg YFC has raised in excess of £100,000 through their Welly the Heli campaign.
Many clubs submit their fundraising information to NFYFC for a chance to take home the Lionel J Hill MBE Charitable Cup for raising the most funds per member. In the 2024-25 year, the average raised by the clubs that submitted their totals was £261.47 per member.
Recent fundraising in the spotlight:
On May 4, three farmers took on the challenge of traveling from John O'Groats to Land's End in vintage tractors. Harry Shaw and his two friends, Liam Cooper and James Rawsthorn, were raising money for the North West Air Ambulance Charity in memory of Harry's dad, Jason Shaw, who sadly suffered a heart attack while driving.
READ NOW: Trio to drive vintage tractors from John O'Groats to Land's End for charity
Land management
Many enjoy the beauty of the British countryside, from walking to holidays, but we want to showcase how integral farmers are in maintaining the landscape for all to enjoy.
Farmers look after around 70% of the total land area in the UK, while also helping to restore nature, habitats and build native breeds and species back up.
Farmers care...
Farmers work on many aspects of nature, with many taking part in the Big Farmland Bird Count. Last year nearly 360,000 birds were recorded - 25 different species were identified, and 27 species were recorded on the Red List For Birds of Conservation Concern.
Employment
Making sure agriculture is seen as a career option is also important, and attracting new talent from all walks of life is key to building a resilient workforce.
Around 400,000 people work in UK agriculture, accounting for about 1.3% of the total national workforce, but the sector is still seen by many as traditional and only for those who have links to farming.
Showcase your role in farming by posting a day in the life video for #farm24. You might just inspire one person to think about a farming careers.
