Economic success – a challenge worth facing together

Many manufacturers have been faced with market challenges in recent years, but the theme goes far beyond UK tractor sales figures. James Huyton spoke to John Deere to see how they are facing these challenges in the long term.

clock • 5 min read
Justin Rose, President, Worldwide Agriculture (Left), John Thomassen, Vice President Europe, John Deere.
Image:

Justin Rose, President, Worldwide Agriculture (Left), John Thomassen, Vice President Europe, John Deere.

Inflation, interest rate rises and a global downturn, combined with trade wars, have hit many manufacturers hard, both in agriculture and beyond. As recent sales figures show, John Deere has certainly...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Machinery

OPINION: Translating the value of tech into income is a tougher sell

OPINION: Translating the value of tech into income is a tougher sell

New machinery technology promises gains in efficiency and performance, but turning those benefits into measurable financial returns remains a key challenge for farmers and contractors, says Toby Whatley

clock 21 April 2026 • 1 min read
On Test: Kawasaki Mule Pro-FX 1000 – can this petrol UTV match diesel performance?

On Test: Kawasaki Mule Pro-FX 1000 – can this petrol UTV match diesel performance?

The diesel UTV remains a mainstay for many farms, but has a petrol-powered version got what it takes to deliver the same daily practicality?

clock 21 April 2026 • 6 min read
Isuzu D-Max EV: 3.5t towing, 1t payload and a true diesel alternative?

Isuzu D-Max EV: 3.5t towing, 1t payload and a true diesel alternative?

Shown as a concept in 2023, the D-Max EV is now available to order. Toby Whatley had a first look and spoke to Isuzu’s managing director about what it means for the future of the industry

clock 17 April 2026 • 7 min read