The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Global agricultural and economic challenges reflected in machinery demands

Climatic changes, global conflict, political uncertainty, and high financial costs have put pressure on farm businesses worldwide, with demand for new machinery taking an impact.

Toby Whatley
Head of Machinery and Farm Technology
clock • 6 min read

For many manufacturers, 2024 has so far presented the perfect storm for a market downturn. Climatic challenges in northern Europe resulted in high levels of rainfall which presented problems in harvesting...

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