Campaigns

McDonald’s is launching a campaign to increase diversity within the industry to mark 10 years of its Progressive Young Farmer programme, which provides hundreds of opportunities for young people to get a foot on the farming ladder.

Thousands of farmers across the UK are gearing up to take part in agriculture’s biggest digital events - 24 Hours in Farming. 

Razan Alsous came to the UK after fleeing the war in Syria in 2012 with her husband and three young children. After recognising the quality of British milk and struggling to find her family’s favourite Halloumi cheese, she began looking into starting her own business.

Lovers of Dartmoor’s iconic landscape can now ‘taste the view’ by purchasing prime lamb from a selection of Morrisons stores as part of its local campaign, sourcing lambs from the Dartmoor Farmers’ Association.

Specialist potato grower Scutt Farming was selling 100 per cent of its 152-hectare (375-acre) potato crop to fish and chip shops when lockdown began, forcing the East Yorkshire family business to urgently find a new market.

Egg production is a useful diversification for spreading risk, says farmer Charlie Rook, but attracting young workers is a real problem.

Ben Drummond’s family farming business is a diverse one. Spread over 25 sites in Herefordshire, the Midlands, Yorkshire and Norfolk, E.C. Drummond covers poultry, fruit and arable production.

A new kind of land army of specially trained farmers is being mobilised to venture into assembly halls around the country to talk to children. Sarah Todd finds out more about the Farmers for Schools project.