The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Holly Atkinson: "I know first-hand how disconnected young people can be from farming because I was one of them"

Through the food we eat, every person connects with agriculture multiple times a day. But how many stop to think about it on a deeper level? Do they think about all the people behind that food, how it's produced or why farmers make the decisions they do? Soil Ed ambassador Holly Atkinson highlights the importance of education

clock • 2 min read
Holly Atkinson: "I know first-hand how disconnected young people can be from farming because I was one of them"

While recruiting new people into the industry is very important, not every child will grow up to become a farmer. They will, however, all become consumers, making choices about what they buy, what they...

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