Opinion: Is the cost of precision farming tech justified?

FG head of machinery and farm technology Toby Whatley reflects on his adventures with an autonomous domestic lawnmower

clock • 2 min read
Opinion: Is the cost of precision farming tech justified?

After 15 years of mostly reliable service, our petrol-powered lawn mower finally decided to resign from work this year.

Its replacement is an autonomous mower. I have been looking at them for a while and have mostly been sceptical about their capabilities, but with a dealer next door selling several hundred each year, and with prices falling while functionality increases, we decided to buy one.

It operates using a full RTK network, AI-assisted camera guidance and a LiDAR sensor, which it uses to navigate and learn its environment. It has been mostly successful, despite some software-connectivity pantomimes and a couple of accidents involving a fence and the children's slide. Generally, though, it has been very effective. It cuts the lawn in stripes and avoids the children, dogs, trees and most of the flowers.

READ NEXT: Machinery special: Precision farming from space and the next leap in nitrogen management

And it all costs just under £1,800 including VAT.

A quick online configuration with a major tractor manufacturer to add RTK, automatic steering and a control screen to a 180hp tractor came to just under £16,500, and that was before I added a tractor or even a mower for the back. Plus, I would still have to add diesel and drive it.

I appreciate that the two are very different products and are not a like-for-like comparison in any way. But in pure technology terms, how can a domestic autonomous lawn mower be retailed with broadly the same guidance technology that agriculture is charged the best part of £20,000 for?

READ NOW: Must see autonomy and tech at LAMMA 2026

Yes, agricultural systems are more complex and require a far wider range of safety control systems. But as committed and early adopters of GPS guidance technology, are farmers paying significantly more for a service to maintain its value?

As autonomous technology becomes increasingly commonplace in domestic products, from robot mowers to self-driving vacuum cleaners and AI-assisted vehicles, the agricultural industry may need to ask some uncomfortable questions about the pricing of precision farming technology.

More on Machinery

Sprayers, drills and cultivators galore – all the new kit arable farmers can expect to see at Cereals

Sprayers, drills and cultivators galore – all the new kit arable farmers can expect to see at Cereals

Cereals 2026 is set to be a scorching display of the latest machinery innovations, with plenty of working equipment to help with investment decisions

Jane Carley
clock 02 June 2026 • 12 min read
Weaving set to launch new 12-metre drill at Cereals

Weaving set to launch new 12-metre drill at Cereals

From refurbishing second-hand machinery in the early 1980s to becoming an established British manufacturer, the opening of its purpose-built headquarters and manufacturing facility in Worcestershire marks another major milestone for Weaving Machinery, James Huyton reports.

clock 01 June 2026 • 4 min read
Compact long-reach Kramer handler proves versatile on Yorkshire arable farm

Compact long-reach Kramer handler proves versatile on Yorkshire arable farm

Mid-range models from Kramer’s telehandler offering have become a familiar sight, but a more specialist version offers longer reach where it is needed.

clock 29 May 2026 • 5 min read