The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Rural education matters: Olivia Shave - "What is a farmer? Rethinking entry, identity, and the future of agriculture"

Olivia Shave is the founder of farming education campaign Soil Ed, which aims to get sustainability, farming and food onto the national curriculum. Over the last two years, the campaign has gained cross-party support and multiple high-profile ambassadors

clock • 3 min read
Olivia Shave
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Olivia Shave

There is an ongoing and often uncomfortable conversation within agriculture about who gets to call themselves a farmer, and how people actually enter the industry. Recent commentary and responses across...

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