supermarkets

Red Tractor chief executive Jim Moseley told tenant farmers last week that the scheme was a ‘victim of its own success' amid a rising demand for consumer and retailer assurance

National Pig Association chair Rob Mutimer said: "The bill for deforestation soya is a three figure increase on what market soya is at the moment"

The retail giant is the latest supermarket to create a Best of British section online

Polling commissioned by the Food, Farming and Countryside Commission found 62 per cent of the British public wanted greater intervention to ensure farmers are treated fairly

The retailer has joined Morrisons, Sainsbury's, Aldi and Ocado in introducing a 'Buy British' section for customers online

This week from Farmers Guardian editor Olivia Midgley (March 14)

The retailer joins Aldi and Morrisons as the latest supermarket to sign up to the food campaign

In 2023, the supermarket opened its 1,000th store and recorded its strongest Christmas ever with sales topping £1.5 billion

The consultants also indicated to NFU Council that they have been made very aware of the heated debate around the topic and had heard opposing accounts of the process that was followed from respondents

Farmers and industry fear the Red Tractor's proposed Greener Farms Commitment is being introduced to fulfil retailers' wider green promise