AHDB scores victory in Chris Packham Eat Balanced Campaign row

Levy body told it can promote meat and dairy as part of balanced diet following 14-months Advertising and Standards Authority saga

Jane Thynne

Head of News and Business

13 May 2026 • 3 min read

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AHDB campaign vindicated by ASA ruling

AHDB's Let's Eat Balanced campaign is set to continue promoting the benefits of red meat and dairy after the Advertising and Standards Authority (ASA) ruled against a complaint from TV naturalist Chris...

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