The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Co-op first major retailer to switch to 100% British strawberries as season begins

The early move has been made possible by investment by growers in techniques that help protect and advance crops

Alex Black
Deputy Editor
clock • 2 min read
Co-op first major retailer to switch to 100% British strawberries as season begins

Co-op has become the first UK retailer to switch to selling 100% British strawberries, exclusively sourced from UK farms. The berries landed on shelves to coincide with St George's Day. The British...

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