Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Aldi, Lidl and Morrisons have all slashed the price of their seasonal veg down to 4p, prompting calls for reassurance that this investment is sustainable for both supermarkets and growers

clock • 2 min read
Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Major UK supermarkets have reduced the price of vegetables to just 4p in time for Easter, once again undermining the farmer and devaluing British produce. British Growers Association chief executive...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

AHDB scores victory in Chris Packham Eat Balanced Campaign row

AHDB scores victory in Chris Packham Eat Balanced Campaign row

Levy body told it can promote meat and dairy as part of balanced diet following 14-months Advertising and Standards Authority saga

clock 13 May 2026 • 3 min read
Iran war: Berry growers demand supply chain help as production costs surge

Iran war: Berry growers demand supply chain help as production costs surge

Latest data shows growers are facing energy hikes of 60% as well as rises in packaging and transport

clock 12 May 2026 • 2 min read
Scotland leads the way in organic farming as land continues to increase

Scotland leads the way in organic farming as land continues to increase

Rising fertiliser costs, sustainability concerns and consumer demand are driving a surge in organic farmland in the UK, according to Soil Association Certification

Alex Black
clock 09 May 2026 • 3 min read