Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Aldi, Lidl and Morrisons have all slashed the price of their seasonal veg down to 4p, prompting calls for reassurance that this investment is sustainable for both supermarkets and growers

clock • 2 min read
Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Major UK supermarkets have reduced the price of vegetables to just 4p in time for Easter, once again undermining the farmer and devaluing British produce. British Growers Association chief executive...

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