The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Aldi, Lidl and Morrisons have all slashed the price of their seasonal veg down to 4p, prompting calls for reassurance that this investment is sustainable for both supermarkets and growers

clock • 2 min read
Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Major UK supermarkets have reduced the price of vegetables to just 4p in time for Easter, once again undermining the farmer and devaluing British produce. British Growers Association chief executive...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

SIGN UP to Farmers Guardian's Budget Webinar: What you need to know from the Chancellor's Budget and how your farm business should react

SIGN UP to Farmers Guardian's Budget Webinar: What you need to know from the Chancellor's Budget and how your farm business should react

The webinar is organised in partnership with NFU Mutual and is happening on October 29 (7-8pm)

Rachael Brown
clock 05 October 2026 • 1 min read
Scottish livestock management technology wins Tesco agri-tech challenge

Scottish livestock management technology wins Tesco agri-tech challenge

The Agri-tech Challenge is Tesco's way of supporting farmers in finding and developing the agri-tech that will help secure the future of the industry

Mia Willemsen
clock 05 October 2026 • 3 min read
Say cheese! UK dairy products go on sale in Mexico

Say cheese! UK dairy products go on sale in Mexico

Almost 20 varieties set to hit shelves under CPTPP tariff agreement

Jane Thynne
clock 04 October 2026 • 2 min read