The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Health focus opens opportunities for red meat and dairy

However, the cost of living is a significant barrier for consumers looking to eat healthily

Alex Black
Deputy Editor
clock • 2 min read
Health focus opens opportunities for red meat and dairy

Health is a key focus for consumers in 2026 with consumers looking to cut ultra-processed foods (UPFs), opening opportunities for meat, eggs and dairy. That was the message from AHDB, but it highlighted...

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