'It devalues every farmers work and sends completely the wrong message' - Supermarkets slash price of Christmas veg

Producers say low prices devalues farming in eyes of consumer

clock • 4 min read
NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets
Image:

NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets

Farmers have reacted with anger and frustration at news supermarkets are selling Christmas dinner produce for as little as 5p per bag. NFU deputy president David Exwood described one offer as ‘madness'...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Retail

Sainsbury's pledges £5bn to long-term farming partnerships
Retail

Sainsbury's pledges £5bn to long-term farming partnerships

By the end of 2026, 60% of Sainsbury’s own brand fresh food suppliers will be covered by contracts of five years or more

Jacob Bailey
clock 31 March 2026 • 2 min read
Tories to set clear framework for Union Jack food labelling reform
Retail

Tories to set clear framework for Union Jack food labelling reform

Is it time to end the practice of labelling food with Union Jack flags when it was not even made or produced in Britain?

Chris Brayford
Chris Brayford
clock 02 March 2026 • 4 min read
KFC pledges to source 35% of chicken from British farms at UK&I restaurants
Retail

KFC pledges to source 35% of chicken from British farms at UK&I restaurants

While sourcing more British chicken will be seen as good news for farmers, some will highlight a wider problem that around 65% of chicken sourced at KFC restaurants in the UK and Ireland is not British

Chris Brayford
Chris Brayford
clock 17 February 2026 • 3 min read