'It devalues every farmers work and sends completely the wrong message' - Supermarkets slash price of Christmas veg

Producers say low prices devalues farming in eyes of consumer

Jane Thynne
Head of News and Business
clock • 4 min read
NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets
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NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets

Farmers have reacted with anger and frustration at news supermarkets are selling Christmas dinner produce for as little as 5p per bag. NFU deputy president David Exwood described one offer as ‘madness'...

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