Farmer fury as Morrisons defends decision to extend Australian beef range

Retailer says sales of steak offers customers value and support during 'supply fluctuations'

clock • 2 min read
The supermarket is to contnue selling Australian beef as part of a new steak range
Image:

The supermarket is to contnue selling Australian beef as part of a new steak range

Supermarket Morrisons has defended its decision to continue selling imported beef after introducing range a range of Australian ribeye, rump and sirloin steaks. The retailer had come under fire earlier...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Business

From the editor: LAMMA was the ultimate showcase of resilience and an industry driving change
Farm Business

From the editor: LAMMA was the ultimate showcase of resilience and an industry driving change

This week from Farmers Guardian editor Katie Jones

Katie Jones
Katie Jones
clock 15 January 2026 • 2 min read
Farmers must be consulted on future Manchester to Birmingham rail link
Farm Business

Farmers must be consulted on future Manchester to Birmingham rail link

NFU says farm businesses will suffer if 'chaotic' HS2 is repeated

Jane Thynne
clock 15 January 2026 • 2 min read
British farmers 'more likely' to profit from improving the environment rather than producing food, study reveals
Farm Business

British farmers 'more likely' to profit from improving the environment rather than producing food, study reveals

Producing food for the nation feels like a vocation for so many UK farmers. But is their fundamental role as food growers being undermined by an overreliance to support the environment if it is the only way they can earn a profit?

Chris Brayford
Chris Brayford
clock 14 January 2026 • 2 min read