Asda backtracks 'temporarily' on commitment to sell 100% British poultry

The supermarket chain said due to 'current supply challenges' in the UK, it will supply in store poultry from Germany and the Netherlands instead

Chris Brayford
clock • 2 min read
NFU Poultry Board chair James Mottershead said: "It is disappointing to see that Asda has reneged on its commitment to sourcing 100% British on all fresh poultry."
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NFU Poultry Board chair James Mottershead said: "It is disappointing to see that Asda has reneged on its commitment to sourcing 100% British on all fresh poultry."

The supermarket chain said due to 'current supply challenges' in the UK, it would supply poultry from Germany and the Netherlands instead

Asda has backtracked on its commitment to sourcing 100% British chicken on all fresh poultry. The retailer said poultry in its Just Essentials line will be sourced from Germany and Netherlands instead...

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