Red Tractor chief executive calls out assurance critics

Red Tractor chief executive Jim Moseley told researchers at the Social Market Foundation they ‘should leave their desks' and join him at an assured farm ‘to see how the scheme really works' and the hard work the UK's farming community puts in

Rachael Brown
Chief Reporter
clock • 2 min read
Red Tractor chief executive calls out assurance critics

Red Tractor chief executive Jim Moseley has called out ‘several false claims and misrepresentations' after a recent report published by the Social Market Foundation (SMF) criticised what it called ‘self-regulation'...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Public have huge trust in farmers but study shows understanding of food production remains limited

Public have huge trust in farmers but study shows understanding of food production remains limited

Latest Red Tractor research says consumers also have concerns over imports with more than a third saying they do not meet British standards

Jane Thynne
clock 16 June 2026 • 3 min read
Changing grant landscape means increased need for 'proper funding strategy'

Changing grant landscape means increased need for 'proper funding strategy'

Farmers should still be looking at the Sustainable Farming Incentive (SFI), but need to do so with their eyes open in a changed funding landscape

Alex Black
clock 16 June 2026 • 4 min read
Waitrose ups unhomogenised milk production as demand soars

Waitrose ups unhomogenised milk production as demand soars

Retailer installs new equipment at its farm estate as sales jump 29%

Jane Thynne
clock 15 June 2026 • 1 min read