Sainsbury's hits back at 'farmwashing' claims

The supermarket retailer said it was committed to making investments and changes to the way it worked to support British farmers

Chris Brayford

14 October 2024 • 2 min read

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Riverford's #FarmersAgainstFarmwashing has revealed that 74% of shoppers want supermarkets to be transparent about produce and meat that is not British and sourced from abroad.

One of the largest supermarket retailers in the UK has hit back at claims of 'farmwashing' in its stores. Sainsbury's has rejected claims of 'farmwashing', when a product suggests it is sourced from...

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