Waitrose: 'Farmers' long-term security is our security'

With the recent announcement of its ‘Farming for Nature’ programme, Farmers Guardian's chief reporter Rachael Brown spoke to Waitrose’s Jake Pickering about the retailer’s relationship with farmers

Rachael Brown
clock • 4 min read
Waitrose: 'Farmers' long-term security is our security'

Waitrose is not a retailer backing down on its commitments. It is not changing its UK sourcing policy based on pricing or dropping its welfare standards when it suits it from a pricing point of view...

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