The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Waitrose to encouage farmers to take a more regenerative approach

The retailer's Farming for Nature scheme developed in response to customer feedback which showed concerns over modern farming methods

Jane Thynne
Head of News and Business
clock • 3 min read
Waitrose is introducing measures to encourage farmers to take a more regenerative approach
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Waitrose is introducing measures to encourage farmers to take a more regenerative approach

Supermarket Waitrose has unveiled a new scheme which aims to encourage its 2,000 farmers to accelerate nature-friendly practices and to embrace a more regenerative approach to food production. The retailer...

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