The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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AHDB's Eat Like a Lioness promotion takes top marketing honours

Campaign featuring England footballer Anita Asante helps young athletes understand benefits of balanced diet

Jane Thynne
Head of News and Business
clock • 2 min read
Former England 'Lioness' Anita Asante was transformed for AHDB's award-winning campaign
Image:

Former England 'Lioness' Anita Asante was transformed for AHDB's award-winning campaign

AHDB's Eat Like a Lioness campaign focusing on the benefits of meat and dairy took top honours at a recent awards event, winning praise for both its ‘creativity' and ‘impact'. The promotion, which was...

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