The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Levy body hits back on Chris Packham's criticism over TV campaign

Mr Packham shared his views on X and claimed Richard Ayoade, who voiced the adverts, had been ‘conned' and the campaign went 'against all scientific evidence'

Rachael Brown
Chief Reporter
clock • 1 min read
Levy body hits back on Chris Packham's criticism over TV campaign

AHDB has hit back at online statements made by wildlife presenter and conservationist Chris Packham that their new televised campaign 'Let's Eat Balanced', aimed at communicating the role of meat and dairy...

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