TikTok the 'key' to forging stronger relationships between farmers and consumers during harvest season

The NFU has launched the #YourHarvest campaign to encourage younger audiences to understand more about farming and food production

Chris Brayford
clock • 2 min read
NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm
Image:

NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm

The NFU has urged Britain's arable farmers to engage with TikTok to help build ‘positive connections' with consumers and to grow the profile of their business during its #YourHarvest campaign. Videos...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Life

Farming matters: David Webster – "Open Farm Sunday is the sector's opportunity to articulate the value of agriculture to a wider audience"
Farm Life

Farming matters: David Webster – "Open Farm Sunday is the sector's opportunity to articulate the value of agriculture to a wider audience"

This week's opinion from throughout the world of agriculture: David Webster, chief executive of Leaf

David Webster
clock 16 May 2026 • 3 min read
The road to diversity in agriculture - "The biggest way to break down barriers is to engage"
Farm Life

The road to diversity in agriculture - "The biggest way to break down barriers is to engage"

How are we encouraging inclusion and attracting new people to the sector? Emily Ashworth finds out more

Emily Ashworth
clock 15 May 2026 • 9 min read
Reintroduction of Sea Eagles to Exmoor moves to next phase
Farm Life

Reintroduction of Sea Eagles to Exmoor moves to next phase

The National Sheep Association warns the reintroduction threatens farm livelihoods and wellbeing

Mia Willemsen
clock 14 May 2026 • 2 min read