TikTok the 'key' to forging stronger relationships between farmers and consumers during harvest season

The NFU has launched the #YourHarvest campaign to encourage younger audiences to understand more about farming and food production

Chris Brayford
clock • 2 min read
NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm
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NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm

The NFU has urged Britain's arable farmers to engage with TikTok to help build ‘positive connections' with consumers and to grow the profile of their business during its #YourHarvest campaign. Videos...

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