The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

TikTok the 'key' to forging stronger relationships between farmers and consumers during harvest season

The NFU has launched the #YourHarvest campaign to encourage younger audiences to understand more about farming and food production

Chris Brayford
clock • 2 min read
NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm
Image:

NFU combinable crops board chair Matt Culley said it is important to remind young people of the journey that food takes from farm to fork and he wants to establish a connection between people who do and do not farm

The NFU has urged Britain's arable farmers to engage with TikTok to help build ‘positive connections' with consumers and to grow the profile of their business during its #YourHarvest campaign. Videos...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Life

Prime Minister calls in RAF to help fight future wildfire threat

Prime Minister calls in RAF to help fight future wildfire threat

Andy Burnham announces greater investment in fire prevention including £25m to restore peatland

Jane Thynne
clock 23 October 2026 • 3 min read
Twice the work, half the recognition. How women in farming are closing the authority gap

Twice the work, half the recognition. How women in farming are closing the authority gap

A celebration of women in farming brought guests from across the supply chain together for an afternoon of honest debate, laughter and community.

Olivia Midgley
clock 22 October 2026 • 7 min read
Wakefield farm shop's 15 year fundraising support for Yorkshire Air Ambulance

Wakefield farm shop's 15 year fundraising support for Yorkshire Air Ambulance

Blacker Hall Farm started supporting Yorkshire Air Ambulance after a neighbouring farmer was seriously injured

Rachael Brown
clock 20 October 2026 • 2 min read