From the editor: Golden opportunity for farming to retain consumer connection

Consumers, it would appear, have rediscovered their love of local produce in lockdown. Whether it is the commitment to buy more local food, or the resurgence of the humble milkman and doorstep delivery, there certainly seems to have been a sea change since March of this year.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock • 2 min read
From the editor: Golden opportunity for farming to retain consumer connection

Consumers, it would appear, have rediscovered their love of local produce in lockdown. Whether it is the commitment to buy more local food, or the resurgence of the humble milkman and doorstep delivery,...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Life

Peer Network launches for neurodivergent people connected to rural life

Peer Network launches for neurodivergent people connected to rural life

The community connects neurodivergent people together, aiming to reduce isolation in rural spaces

clock 01 May 2026 • 1 min read
Trio to drive vintage tractors from John O'Groats to Land's End for charity

Trio to drive vintage tractors from John O'Groats to Land's End for charity

Money will be raised for the North West Air Ambulance Charity in memory Jason Shaw who passed away last year after suffering a heart attack

clock 01 May 2026 • 1 min read
Tributes paid to respected agricultural journalist Mike Green

Tributes paid to respected agricultural journalist Mike Green

Mike Green has died aged 68

clock 30 April 2026 • 1 min read