How can we sell the story of lamb better?

With #LoveLambWeek nearly over, Emily Ashworth looks into whether lamb needs an image overhaul

clock • 6 min read
How can we sell the story of lamb better?

Lamb is probably one of the most versatile meats out there – roasted, barbecued, marinated in a flatbread or a curry, the culinary options are endless. Yet it is still probably one of the most undervalued...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Life

Cumbrian farmer John Hall reflects on eight decades of stockmanship to reach the top of British fatstock

Cumbrian farmer John Hall reflects on eight decades of stockmanship to reach the top of British fatstock

A stalwart of livestock farming, John Hall looks back on his life, from national fatstock championships to foot-and-mouth, and his family who have kept him going throughout

clock 18 January 2026 • 8 min read
King Charles backs book championing the role of trees on farm

King Charles backs book championing the role of trees on farm

Farmers share their stories of how planting is boosting profitability and climate reslience

clock 15 January 2026 • 2 min read
Pedigree Aberdeen-Angus, Black Baldy cattle and arable rotation thrive at Scottish Borders farm

Pedigree Aberdeen-Angus, Black Baldy cattle and arable rotation thrive at Scottish Borders farm

Pedigree cattle breeding is a passion for the Hodge family, who believe their mixed farming system is key to their business success

Wendy Short
clock 15 January 2026 • 7 min read