Tesco outlines British pledge in newspaper adverts
TESCO has taken out double page adverts in national newspapers spelling out its commitment to British farmers, following the pledges made by Tesco chief executive at the NFU conference.
Other retailers have started outlining their positions on British sourcing as the horse meat scandal prompts a rush for British, traceable food products.
The Tesco adverts, which dedicate one page to the statement ‘What Burgers Have Taught Us’, state that the retailer has learned that it needs to improve the way it sources its food.
“We’ve been working on it, but we need to keep going, go further move quicker. We know that our supply chain is too complicated. So we’re making it simpler,” the advert said.
“We know that the more we work with British farmers the better. We’ve already made sure that all our beef is from the UK and Ireland. And now we’re moving on to our fresh chickens. By July, they’ll all be from UK farms too. No exceptions.”
The advert pledges to support farmers and to ensure Tesco’s customers’ eat well. It ends: “Seriously. This is it. We are changing.”
Closing the NFU conference on Wednesday, NFU president Peter Kendall welcomed Tesco’s continued pledges to back British farmers and said he asked his commodity boards to ‘hold the retailer to account’ and ensure it delivers on its promise.
Sainsbury’s has also reiterated its commitment to British food. In a statement, it said: “All of our fresh chicken has been British for over ten years and all of our frozen chicken has been British for over six years.
“All of the chicken in our fresh ready meals, pies, sandwiches, quiches and soups is also 100 per cent British and we have begun using British chicken in our frozen chicken ready meals.”
The statement adds all the chicken, pork and beef in our fresh ready meals, pies and sandwiches, quiches and soups are 100 per cent British with the exception of continental meats such as chorizo.
Sainsbury’s says all its fresh beef products are made using ‘British or Irish beef’, including beef burgers, mince, steak and joints, while all frozen beef burgers, mince and cuts of beef are also British or Irish.
“Our lamb is British when it is in season and New Zealand out of the British season – we are working with British farmers who supply us to extend the British season,” it said.
It also highlights the British eggs, duck and turkeys sold in its stores, as well as the pork products sold in its cafes and its Taste The Difference bacon and gammon.
The Co-operative’s head of product development, Kate Jones apologised to customers over horse meat contamination of Co-op products but said the retailers was taking steps to ensure doesn’t happen again when she addressed the NFU conference on Wednesday.
She also outlined the Co-op’s commitment to British food, insisting it was leading the way in some categories, including being the only retailer to source 100 per cent British beef, pork, chicken and turkey.