Great British Beef Week just days away

PREPARATIONS are under way for Great British Beef Week which will run from April 23 to 30.

Spearheaded by Ladies in Beef, a group of lady beef ‘champions’ who work to help promote and drive awareness of the quality and versatility of British beef to consumers, the project has been backed by all levels of the industry.

Major supermarkets including Asda, Tesco, Waitrose and Morrisons have also agreed to add their weight to the initiative by carrying special on-pack logos.

This year, Ladies in Beef are on a mission to raise funds for the national Help for Heroes charity which aims to provide better facilities for British servicemen and women wounded in action.

“We’re delighted by the support we have received so far, and we would urge as many people as possible to get involved with the week,” said Ladies in Beef co-founder Minette Batters.

“Farmers can support charity sales taking place at their local auction markets and of course we would encourage people to celebrate in the traditional way by ensuring delicious Red Tractor assured British beef is on the menu.”

To help inspire people to get cooking with beef, the Ladies in Beef have created a variety of recipes which can be found on the website www.greatbritishbeef.co.uk

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