News that land is expected to reach almost £50,000/hectare (£20,000/acre) by 2020 is a double-edged sword for the farming industry – and for our PR beyond it.
New Bpex marketing chief
THE British Pig Executive (Bpex) has appointed Kirsty Walker as its new head of marketing to replace Chris Lamb, who has retired after more than 20 years in the industry.
Kirsty Walker, who did her MSc dissertation on the BSE crisis, comes from Arthritis Research UK, where she was policy, communications and brand director. She joins Bpex on April 30.
“I am really looking forward to working with Bpex,” she said. “I know it is going to be both interesting and challenging with all that is going on in the pig industry at present.”
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