From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB ’change strategy’.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock • 2 min read
From the editor: AHDB's change of tack welcome in farming's promotional battle

Another week, another strategy document, this time in the form of the five-year AHDB 'change strategy'. Like all documents of this kind it will do doubt split opinion, but it does nod towards many of...

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