New LAMMA 365 Dealer Zone

New LAMMA 365 Dealer Zone, in association with BAGMA, showcases leading brands such as Fendt, Valtra, John Deere, CAT, CNH and many more

07 April 2022 • 3 min read

New LAMMA 365 Dealer Zone, in association with BAGMA, showcases leading brands such as Fendt, Valtra, John Deere, CAT, CNH and many more

The LAMMA 365 Dealer Zone makes its LAMMA Show debut on 4 & 5 May at the NEC, Birmingham.

Showcasing some of the countrys most influential and market-leading dealers, the area gives visitors the opportunity to see a wide range of new and used machinery, aftersales promotion and farming technology. Created in recognition of the key role the UK dealer network plays in the agricultural sector, the zone also increases purchase options for visitors looking to buy machinery at the show.

Dealerships often play an understated role in supplying and servicing equipment. A point highlighted by Keith Cristian of BAGMA (The British Agricultural and Garden Machinery Association) BAGMA are very pleased to be able to support the Dealer Zone at the LAMMA show in May. This will give dealers an opportunity to let people know how a dealership works in conjunction with their suppliers and customers.

Giving visitors the chance to speak with dealerships representing a wide range of brands, such as Fendt, John Deere, New Holland, Zetor and CAT, the zone will consist of dealerships from across the country.

Andrew Walker of B&B Tractors, one of the zone exhibitors, explained how his team is looking forward to sharing their expertise and products with visitors. This is a fantastic opportunity for our team, especially as this show is right on our doorstep, he said.

We cant wait to meet up with our customers once again, as well as the wider farming community.

The UK dealer network has continued to grow and evolve over the last two years, with many dealers changing their franchises or expanding their trading area in recent times.

One such dealer who will be showcasing their products and services in the Dealer Zone is Cornthwaite Group, now operating from Cheshire to South West Scotland.

Dani Richardson of Cornthwaite Group, explained: Attending Lamma 22 is a fantastic opportunity for us to showcase Cornthwaite Group on a national stage. As one of the largest John Deere dealers in the UK, we want to spread the word that we have even more to offer! Whether it be new or used agricultural equipment, our range of machinery from premium brands offers something for everyone - farmer, contractor or trader.

TH White are another dealership not standing still, who recently acquired Murley Agriculture.

James Ashworth, of TH White, explained: Participating in the Dealer Zone gives us a fantastic opportunity to promote out brand and the recent expansion of our trading area.

Its a view thats shared by Anthony Deacon of MKM Agriculture Ltd. Im very excited to be able to join the LAMMA 365 Dealer Zone this year, he said. Weve visited the LAMMA show for many years as a dealer, supporting manufacturers, but this opportunity will take the dealer to customer experience to another level.

Accompanying the display of new and second-hand equipment, will be the new LAMMA365 speaker zone; supported by AEA, BAGMA and the NAAC. Were really excited about this new addition explained Nichola Bell, Marketing Lead at LAMMA Show, Here visitors will be able to hear from a number of industry experts on a range of topics including servicing, maintenance, financing, farm safety, legislation and the hotly anticipated Red Diesel panel debate.

The LAMMA 365 Dealer and Speaker Zones provide visitors with an in-show flavour of LAMMA 365 - LAMMA Show and Farmers Guardian machinerys innovative online portal which launched last year. The site brings together buyers and sellers of agricultural machinery, equipment, technology and services 24 hours a day, 365 days a year, covering everything from news and review to price and specification comparisons.

We will be announcing the full speaker programme next week. Make sure to visit www.lammashow.com for all the latest show updates and register for your free ticket.