I’m fed up with talking about the weather, but I can console myself with the fact we have grabbed every opportunity so far and progress is not too bad.Stores game in frame
WITH the game season now in full swing, the Countryside Alliance’s Game-to-Eat campaign has been conducting an unprecedented game-sampling campaign in more than 260 Tesco, Sainsbury and Waitrose stores nationwide.
The aim is to show shoppers who would not normally include game on the shopping list how easy game is to cook and how good it tastes.
Alexia Robinson, of Game-to-Eat, says: “Rural campaigns have long stopped preaching to the choir, and Game-to-Eat is a prime example of taking our message to the widest possible audience.
“This year, we are supporting the industry with £250,000 – the biggest ever support from the campaign, launched eight years ago, dedicated to increasing the domestic market for British game meat.
“Already we have had a hugely successful response with some stores selling out of game as a result of our sampling activity.
“We have a comprehensive programme to raise game’s profile throughout the year.”
Source:
Regulars - Country View
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