LAMMA 2008 a record breaker
After the first LAMMA Show, which took place at the Lincolnshire Showground in 1981, it is fair to say that no-one involved in the organisation of that event would have thought that the show would grow, both in size and importance, to command such an important place in today’s agricultural show calendar.
Initially intended to be a low-cost and informal showcase exclusively for Lincolnshire-based agricultural machinery manufacturers, the format of the event quickly caught the imagination of both visitors and the many manufacturers in the surrounding counties.
This growing popularity eventually saw it opened up to manufacturers and agricultural service providers from all parts of the country. Despite this expansion in exhibitor numbers the organisers were intent on ensuring that the original concept was preserved.
By the late nineties the show had outgrown its Lincoln venue and the decision was taken to re-locate to the Newark Showground. This decision also coincided with the start of a period of financial difficulties in the agricultural economy, which resulted in agricultural machinery manufacturers and supply companies, both large and small, paying increased attention to the cost effectiveness of their promotional activities. In spite of these market difficulties the LAMMA Show continued to grow at a fast pace in terms of visitor and exhibitor numbers.
“The original intention of the organisers was to make participation in the LAMMA Show affordable for small equipment manufacturers and this policy has been maintained to this day,” comments LAMMA chairman, Tony Lighton.
“In addition to offering highly cost effective stand space rates to exhibitors, visitors also benefit from free admission and free car parking. From a purely financial point of view the LAMMA Show is, therefore, a very attractive proposition.
“However, it is the number and diversity of exhibitors that makes the show such a unique experience. Virtually all the large tractor and machinery manufacturers and many smaller exhibitors who do not routinely show their products or services on the national stage will be present at LAMMA 2008.
Many of these companies will be introducing new products at the show and some of the products which made their debuts at the recent Agritechnica event in Germany will make their first public appearance in the UK at LAMMA 2008.
A range of competitions for new products introduced to the market since the previous LAMMA Show, including a special category for farmer inventors, helps to highlight the extensive amount of product innovation which is taking place in the industry, and a new competition sponsored by the Institution of Agricultural Engineers will be introduced at the event.
This competition is to be named the Ivel Award and will be given to the product or innovation which will have the most positive impact on the environment.
The award is named after the Ivel tractor, invented by Dan Albone, and it bears the name of the river running through his home town of Biggleswade, in Bedfordshire. Weighing far less than its American competitors, it was the first successful light internal-combustion engined agricultural tractor to be built. Albone began commercial production in 1903, a full decade ahead of Henry Ford’s first tractor and almost three decades ahead of the first Ferguson.
For those interested in vintage machinery, the Nottinghamshire Vintage Tractor and Engine Club will be staging a large display of vintage tractors and machinery in a dedicated exhibition area.
The organisers of LAMMA 2008, which takes place at the Newark Showground on January 16 and 17 will also be welcoming Lloyds TSB Agriculture as the show’s first commercial sponsor and it is certain to be the largest event yet, with more than 460 exhibitors taking part.
Machinery - FG