Move over Jay-Z – rapping farmers have the X factor

27 September 2010 | By Jack Davies

FOUR farmers from the West Country are to appear on prime time TV with their own rap song as part of an advertising campaign for Yeo Valley.

The ad, which will feature in the break during the X Factor on October 9, was directed by Julien Lutz who is better known as a music video director working with for Nelly Furtado, Sean Paul, Alicia Keys, Nelly and Christina Aguilera.

It will mark Yeo Valley’s first TV ad and sees the four farmers wax lyrical on West Country farming.

With lines such as ‘Yo I’m rolling in my Massey on a summer’s day, Chugging cold milk while I’m bailing hay’ it’s not likely to catch the attention of Simon Cowell but could, the firm hopes, be a hook to draw in a younger audience.

Ben Cull, Head of Brand Marketing at Yeo Valley said: “The campaign is a new direction for Yeo Valley, not only being on TV for the first time, but really shouting about our sustainably produced, quality organic food and being proud of our West Country roots.

“The ad creative supports our belief that organic produce should be accessible and affordable to all. It uses humour to show we don’t take ourselves too seriously, but that we’re an authentic, family run business that believes in making dairy products in harmony with nature.”

In addition to its TV ad, the promotion will feature on6.5 million milk bottles and the newly launched Pots range, offers two pairs of VIP audience tickets to the X-Factor Live final, with entry via an online vote for one of three real-life farmers, each performing their own version of the Yeo Valley rap.

An additional text to win promotion offers consumers the opportunity to win tickets to the X-Factor Live concert tour.

You can read the full lyrics to the rap below.

Yeo Valley’s farm rap lyrics

Intro

The sun is up, the milk is chilled, it’s gonna be a good one, yo yo

Farmer 1

Yo I’m rolling in my Massey on a summer’s day

Chugging cold milk while I’m bailing hay

Yeo Valley’s approach is common sense

Harmony in nature takes precedence

My ride’s my pride

That’s why you’ll never see it dirty

And I love it here man

That’s why I’m never leaving early

I’m so girt

In my cap and my shirt

I’m representing for west

So hard that it hurts

Farmer 2

We make this look easy

Cause we’re proper modern with this farming believe me

Wind turbines they’re shining baby

And solar farming no buts no maybe’s

Ye, when we’re down with the soil association

And we do lots of what, conservation

Sustain, maintain it ain’t no thing

We set the bar

Real leaders by far

Chorus

Yeo Valley Yeo Valley

We change the game, it will never be the same

Yeo Valley Yeo Valley

Big up your chest and represent the West

Farmer 3

This isn’t fictional farming

Its realer than real

You wont find milk maidens

That’s no longer the deal

In my wax coat and boots

I’m proper farmer Giles

Now look

You urban folk done stole our styles

I’m not a city dweller,

Me I like to keep it country

The air is clean and

All those cars will make me jumpy

It’s different strokes

For different folk, my man

Just enjoy the results

Of what we do on the land

Farmer 4

Check out Daisy she’s a proper cow

A pedigree Friesian with know how

Her and her girls they have there own name

We treat them good

They give us the cream

Chorus

Yeo Valley Yeo Valley

We change the game, it will never be the same

Yeo Valley Yeo Valley

Big up your chest and represent the West

Big up your chest…

Represent the West…

Readers' comments (27)

Sally | 28 September 2010 1:14 pm
Never heard such a load of old rubbish!!
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James | 28 September 2010 4:41 pm
Never seen such a load of old rubbish. How do they have the nerve to stand up and perform it.
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Graham | 29 September 2010 9:38 am
I think it's fun - maybe aimed at a younger age group than the authors of the 'load of old rubbish' comments, above. Anything that highlights British farming and food has got to be a positive thing in my book (or should we just all moan about how tough it all is?). Yo!!
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matt | 1 October 2010 7:14 pm
i agree with graham, its a laugh it takes the day to day stress away of every day life, good on them, and old cronnies go back to your slippers if your not interested, big it up!
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Ed Andrew | 5 October 2010 4:27 pm
i think thats quite funny :)
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Jeanette | 8 October 2010 10:25 am
Why cant those who moan on any thing and everything learn to be more positive! Love Yeo Valley products! LETS HAVE MORE FROM THEM ON THEIR PRODUCE, and less negative comments from the gripers!
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Freddie | 9 October 2010 7:47 pm
Is it a totally made up song or was the music from another song?
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Kate | 9 October 2010 7:59 pm
Cracking advert love it !!!!
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Anonymous | 9 October 2010 9:24 pm
Cracking ad. Made my night!
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mya | 9 October 2010 9:50 pm
i love that song how can people disagree !?!
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