Wedge Wellies rewarded in Dragons’ Den

But in a night for rural inventions Paul Morris failed in his bid to get a £100,000 investment to help him manufacture a ‘secret recipe’ pig feed for Black Iberian pigs.  

The WedgeWelly Family, from Hull, received £65,000 investment from Mr Paphitis for their ‘practical yet fashionable wellies for women’.

The wellies, which have a ‘fashionable’ wedge in the heel, have already sold well across the UK with thousands of women sporting the country look.

Sarah Longthorn, who helped found the company, said: “We were overwhelmed with the response we received from the Dragons and we are delighted to receive Theo’s offer.  He was always our first choice of investor due to his comprehensive expertise in the retail arena and we consider it an honour to have him on board.”

Mr Paphitis replied the wellies were ‘an inspiration’ but it remains to be seen whether Britain’s fashion conscious female farmers will snap up a pair.

“I am not sure heels will help me round up the cattle, but maybe they will help me reach my tools on the top shelf,” said dairy farmer Susie Grant, 34, from West Sussex.

Meanwhile Paul Morris was labelled ‘crazy’ by Dragon Duncan Bannatyne for his unique pig feed.

Mr Morris, who entered the den with his Black Iberian pig, said he had intellectual property rights on a pig feed that tasted ‘identical’ to the acorns the pigs were used to eating, but that were in short supply.

The pork from Black Iberian pigs, called pata negra in Spanish, can reach up to £1,800 for 7kg.

“If it works, it’s happy days,” said Mr Morris, but his idea was rejected by the dragons.

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