COUNTRY VIEW
Website highlights pork labelling facts
A NEW website designed to obliterate the ambiguous and potentially misleading labelling of pork has been launched.
Following the announcement earlier this year of a voluntary code of practice for the labelling of pork and pork products, the www.porkprovenance.co.uk site was developed
Code signatories
All organisations which sign up to the code will feature on the new site, providing industry and consumers with a handy point of reference to companies committed to providing clear information on pork products they sell.
The code also defines minimum requirements for production terms used on retail labels and on menus such as free-range, outdoor bred and outdoor reared.
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