COUNTRY VIEW

Herbs ‘make ordinary meals extraordinary’

THE British Herb Trade Association (BHTA) is planning a campaign to raise the profile of fresh herbs and boost sales.

The campaign will focus on the ability of herbs to make ‘ordinary meals extraordinary’ and aims to demonstrate herbs can completely transform everyday dishes.

The campaign will be backed by a celebrity (to be confirmed) and will tap into seasonal trends and seek to establish partnerships with other like-minded products and organisations.

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