We are urgently developing research requirements with other European laboratories to make sure we understand and the disease (Schmallenberg) better.Consumer support for local food increases
THE proportion of shoppers actively seeking local food has doubled since 2006, with many citing a desire to support farmers as the reason, new research shows.
A survey by food and grocery analysts IGD showed 30 per cent of consumers had specifically purchased locally produced food over the last month, up from 15 per cent in 2006.
Questioned why they were buying locally, the proportion showing a desire to support local businesses was also double the level of 2006, although freshness remained the biggest factor.
- 57 per cent said they purchased local food because it has not travelled as far and is therefore fresher.
- 54 per cent wanted to support local producers and farmers (up from 28 per cent in 2006).
- 34 per cent wanted to support local retailers (18 per cent in 2006).
- 29 per cent wanted to keep jobs in the local area (up from 14 per cent in 2006).
The survey showed consumers want retailers to stock more local food. Nearly a third said they would like more local products available to them, compared with 12 per cent in 2005.
One in five would also like a farmers’ market or farm shop to be established nearby, up from 15 per cent in 2005.
The survey confirmed that, generally, support for ethically produced foods has more than withstood the pressures of an 18-month recession.
When asked about food they have specifically purchased over the last month, 27 per cent also mentioned Fairtrade products, up from 9 per cent from 2006, while 18 per cent said products with high animal welfare standards (up from 11 per cent).
IGD chief executive Joanne Denney-Finch said: “These figures prove what we have been saying throughout the recession – shoppers are looking for both value and values. They are not simply looking for cheaper food in tough times, they also expect the grocery industry to support their moral and ethical values.”
