Clearer labelling starts with Red Tractor

Assured Food Standards(AFS), which administrates Red Tractor, has harmonised all current sector standards under ‘Red Tractor Farm Assurance’ for the first time.

The quality assurance mark is already carried on £10 billion worth of products but David Clarke, AFS chief executive, said the harmonisation project would help strengthen the Red Tractor logo.  

“Promotion of assured food to consumers using the Red Tractor logo is getting an ever-increasing profile and it is essential that all sector standards include the same core values.

“Re-branding the schemes will help shoppers identify that the products they are buying are from a Red Tractor farm.”

The harmonisation will affect the core Red Tractor farm standards across the six sectors of beef and lamb, dairy, fresh produce, combinable crops and sugar beet, pigs, and poultry.

NFU President Peter Kendall said: “It is vital that our agricultural and horticultural products, which are produced to high, independently inspected standards, are distinguishable in the market place by the Red Tractor logo.”

All 45,000 farmers and growers in the scheme will receive new manuals to help them meet industry standards which will apply from April.

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