Morrisons stripped of Good Egg award over cage back down
SUPERMARKET giant Morrisons has been stripped of its prestigious Good Egg Commendation award following its decision to re-introduce eggs from caged hens across its own brand range.
Compassion in World Farming (CIWF) announced it was taking away the away the award to encourage the retailer to ‘get back on the right track’.
But Morrisons hit back at the move, saying the eggs from caged hens had always been available in store – even when the award was handed out four years ago - but they were sold under a different brand name.
The spokesman added that just under 50 per cent of all the eggs sold across the chain were from caged hens, representing a need for cheaper eggs as families struggled with rising food prices.
“The only change we are making is to sell caged eggs under the entry price point M Savers brand rather than under a different brand name,” he said.
“This allows us to take greater control of the egg supply chain. It also puts us in the best position to respond to customers on a budget while improving control of animal welfare.”
He said the supermarket remained a ‘strong supporter’ of free range eggs and had developed the Nature’s Nest enrichment project, to promote good welfare conditions in the market.
But CIWF said the action by Morrisons represented a ‘retrograde step for animal welfare’.
CIWF’s director of food business, Steve McIvor, said: “Consumers do not like caged egg production and Compassion in World Farming shares this view. We awarded Morrisons a Good Egg Commendation in good faith and would encourage Morrisons to reverse this decision and get back on the right track.”
The charity presented Morrisons with the title in 2008 for its policy commitment to sourcing only free-range eggs across its entire own branded egg offer.
Mr McIvor added: “At a time when other brands across Europe, including Sainsbury’s, McDonald’s, The Co-operative Food, Subway, Weatherspoons, Ocado and IKEA, are taking positive steps to improve welfare, this is a really surprising and unfortunate decision by Morrisons and goes against the general retail trend.”