'Truth in labelling' campaign reveals beef age

New labelling rules require details of the age of meat being sold to be included. NSW is the first in the country to provide ‘truth in labelling’ for beef. Butchers and retailers will have to classify their meat as ‘yearling’ if it comes from animals less than 18 months old, ‘young’ if it is 18 months to two-and-half years old, and ‘intermediate’ up to three years.

Beef from animals older than three years will be split into two categories - ‘mature’ for cuts up to three-and-a-half years, and ‘economy’ for older meat.

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