New Holland drives bee campaign forward

New Holland has announced a partnership with the British Beekeepers Association (BBKA) where it will use its ‘extensive dealer network and customer base’ to help save a declining bee population.

According to the British Beekeepers Association (BBKA) bees contribute over £200 million to the agricultural economy every year through honey production and their pollination of plants and crops.

But research has found bee numbers have plummeted by up to 30 per cent – more than 2 billion bees – in the last two years alone.

Richard Spencer, New Holland’s marketing manager, said it was a logical step to join the BBKA given many of its customers relied on bees to pollinate their crops.

“Our products are used to harvest crops such as oilseed rape and our specialist tractors are designed for orchards, for example.

“It’s clear that the customers who use these machines also rely on honeybees for their livelihoods. We’re excited about this opportunity to work with the BBKA,” he said.  

Starting with its official launch at the Lamma 2010 machinery event in January, New Holland will continue to provide stands at agricultural events across the country to raise bee awareness amongst farmers, land-owners and contractors.

Tim Lovett, BBKA president, said he was ‘delighted’ with New Holland’s commitment.  

“The BBKA welcomes the opportunity to work with a major player in the agriculture sector and to be able to raise awareness with key groups such as farmers, land-owners, fruit growers and contractors, all of whom can have a major influence on the future welfare and success of honeybees in the UK,” he said.

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