Euro tractors: Best sellers
Last year was one of the best of the past decade for new tractor sales in Western Europe. It was also a year where the big six continued to grab more market share, writes Steven Vale.
Although the global downturn has led to a slump in sales of new tractors in a number of West European countries this year, the major players should be reasonably pleased with progress. The balloon might have a leak but is not yet fully deflated.
Even so tractor sales are unlikely to match 2008, which will be remembered as the best of the past decade.
Figures compiled by German dealer magazine Eilbot reveal France was the biggest new tractor market in Western Europe last year.
There, sales rose by 16 per cent to almost 34,000 units. Similarly, the German market increased by almost 10 per cent, while in Italy the market was up by 1.5 per cent.
The only blemish was Spain, were new tractor sales actually fell by 8 per cent.
Overall, these four major tractor markets were good for in excess of 108,000 new tractors - up 5.5 per cent on 2007.
The German magazine reckons John Deere headed new tractor sales in at least seven West European countries. Three of theses were in the main markets of Germany, France and Spain.
When you add up the company’s sales in the rest of Europe then our best guess is that John Deere sold around 32,000 tractors.
Agco’s total performance was even higher at around 34,000 tractors. Not the highest though because we reckon that CNH sold around 42,000 new tractors in Western Europe last year. In fact, New Holland enjoyed the number one spot in seven countries, second place in six, and third in two.
At almost 21,500 units, CNH not only headed the important Italian tractor market but also sold the highest number of new tractors in the four big Euro markets, giving it market share of almost 23 per cent.
SDF and Argo both lost ground in the four main markets, while Claas saw its share rise by 7.6 per cent from 7,019 tractors in 2007 to 7,555 last year.
However, there is still much to do because the German giant is unlikely to be content with third spot in France (4,384 units) and fifth place in Germany (2,067).